Content management has become imperative for every business to maintain its online presence. The several online content management tools make this somewhat easy. As the amount of business interactions done online are increasing, it is necessary that your content management system should be able to handle the increasing demands of e-commerce. While WordPress is user-friendly and easy to manage, it may not be able to deal with the high-end needs of online business. Let’s take a closer look at each of these platforms so that you are able to choose better between them.
The simplicity of WordPress
Along with being exceptionally efficient, WordPress is very light, so the hosting system does not have to bear too much strain. It makes building websites very easy with its feature-packed user-friendly interface, and the sites built are no less than the ones built by professionals in any way. You can create your own templates or choose from the default ones if you have a small budget. WordPress can also be hosted on Linux-based platforms without much hassle, and is also great for search engine optimization. Also, since it is open source, you get a lot of high-end functionality and plugins for free. This platform is very basic and cannot cope with the growing needs of an online business. Considering this, Adobe Business Catalyst may surely be a better option.
Adobe Business Catalyst for advanced business needs
The Adobe Business Catalyst is offered as a cloud software service. You have to pay to use it. However, let that not put you off. If you plan on buying and selling online, Business Catalyst is the better choice since it supports a lot of payment gateways. This platform can handle large e-commerce websites which is beyond the capacity of WordPress.
Business Catalyst offers you an integrated solution with which you can implement e-commerce. It also gives you access to email marketing, web analytics, statistics, and customer databases at one place. Updating your website is a lot easier with the SiteWalk tool of Business Catalyst. Also, bear in mind that your website will be a lot more secure with Business Catalyst than with WordPress. When it comes to better management of your online business, Adobe Business Catalyst has an edge over WordPress and is definitely a smarter choice. For more information on how to make the best use of Adobe Business Catalyst in your business, feel free to contact Moss Media.