Moss Media


Essential Must-Haves of a Good CMS

Posted on Tuesday, August 27, 2013, by Benjamin Moss

Moss Media Business Catalyst

A good CMS has features which can be easily used by content publishers without advanced skill sets as well as skilled developers. A complex CMS is of no use if you are an every day user, whereas an overly simple CMS may not be able to support a developer who is trying to create unique website features.

Several features like inside-website search, live bookmarking, prolific user interaction features for feedback, newsfeeds, and RSS feeds form the core of a good website and your CMS must be able to make these features as simple to achieve as possible. The Business Catalyst instantly comes to mind when thinking in the light of these requirements.

Three essential features to look for

Several features put together make a CMS user friendly. Below are listed three main features that you should look out for in your CMS.

1. Freedom to reuse content

A good CMS lets you reuse your content through design templates, content tags, or embedded articles so that you can easily manage content with ease. You can also make edits on one document and have them reflected everywhere else on the site or save the content from being labeled as duplicate by search engines.

2. Facility of version control

A good CMS like The Business Catalyst will let you restore your content to a previous version and be your saving grace in the case of faulty over-saves. Version control will also help you easily trace edits and audit trails.

3. Effective content categorization

Well organized and logically categorized content is the primary requirement of any good website. Your CMS system should be able to provide you an effective method of achieving the same. The Business Catalyst is one great example of a CMS that delivers efficiently on each of these fronts. Additionally, it is more search engine friendly and also provides good support, accessibility, proper licensing, and handy training features.

Choosing a CMS that will serve you best will require a comprehensive study of your CMS needs. There is no point in paying for additional functions which are of no use to you. Contact us at Moss Media should you have any queries about choosing the perfect CMS for your business and we will only be happy to help.

Benefits of Business Catalyst System

Posted on Friday, August 16, 2013, by Benjamin Moss

Business Catalyst has a lot of benefits over other content management systems. This system allows for a more comprehensive approach in building a great website for your business. The following are some of the benefits of Business Catalyst.

A variety of features

The integrated framework of Business Catalyst system can help in combining six different services into one comprehensive solution, and in one database. These services are email, hosting, content management, shopping cart, robust site analytics, and email newsletters. Since all of the data gets stored in a single location, you can easily access any information through a single integrated platform. This type of system is also quite cost effective.

Online participation of customers

With Business Catalyst solutions, you can create database-propelled websites to foster online communities and promote your products. The highly interactive functions allow for a two-way interaction with clients, who can then share feedback, be a part of discussions, upload images, buy products from the site, and fill out forms. This type of system also fosters brand loyalty among customers.

Work efficiently and quickly

With the Admin Console feature, you can do everything from a single platform: create, develop, configure, and upload websites. You only need an internet connection to do the following right from the comfort of your home.

According to the participation level you desire, you can access to update inventory, resolve customer issues, update site content, track inquiries, and run the custom reports. If you need in-depth information on how Business Catalyst can help your company, get help from Business Catalyst Specialists, contact Moss Media today.

Why You Should Choose Business Catalyst over WordPress for Your Business

Posted on Tuesday, August 13, 2013, by Benjamin Moss

Content management has become imperative for every business to maintain its online presence. The several online content management tools make this somewhat easy. As the amount of business interactions done online are increasing, it is necessary that your content management system should be able to handle the increasing demands of e-commerce. While WordPress is user-friendly and easy to manage, it may not be able to deal with the high-end needs of online business. Let’s take a closer look at each of these platforms so that you are able to choose better between them.

The simplicity of WordPress

Along with being exceptionally efficient, WordPress is very light, so the hosting system does not have to bear too much strain. It makes building websites very easy with its feature-packed user-friendly interface, and the sites built are no less than the ones built by professionals in any way. You can create your own templates or choose from the default ones if you have a small budget. WordPress can also be hosted on Linux-based platforms without much hassle, and is also great for search engine optimization. Also, since it is open source, you get a lot of high-end functionality and plugins for free. This platform is very basic and cannot cope with the growing needs of an online business. Considering this, Adobe Business Catalyst may surely be a better option.

Adobe Business Catalyst for advanced business needs

The Adobe Business Catalyst is offered as a cloud software service. You have to pay to use it. However, let that not put you off. If you plan on buying and selling online, Business Catalyst is the better choice since it supports a lot of payment gateways. This platform can handle large e-commerce websites which is beyond the capacity of WordPress.

Business Catalyst offers you an integrated solution with which you can implement e-commerce. It also gives you access to email marketing, web analytics, statistics, and customer databases at one place. Updating your website is a lot easier with the SiteWalk tool of Business Catalyst. Also, bear in mind that your website will be a lot more secure with Business Catalyst than with WordPress. When it comes to better management of your online business, Adobe Business Catalyst has an edge over WordPress and is definitely a smarter choice. For more information on how to make the best use of Adobe Business Catalyst in your business, feel free to contact Moss Media.